The Beauty Experience by PUIG Derma – Uriage and Apivita – was an event held in Lisbon and Porto, with our agency responsible for its conceptualisation, production and coordination.The challenge was to create two events in two different locations while maintaining visual coherence between them and, at the same time, elevating the brands by placing them in an unexpected setting.The event was also an opportunity to bring art and beauty together. In Porto, for example, the experience took place at Nuno Centeno Gallery, creating a strong connection between art and brand.
