For Draycott, we developed a brand strategy and visual identity grounded in its core promise: invest, commit and grow.
From the typography’s serifs, we created a distinctive symbol — a dynamic mark that shifts across four positions, representing each of the company’s pillars: Private Equity, Real Estate, Venture Capital, and Growth & Innovation. Inspired by Chelsea’s iconic brick buildings, we selected an ochre tone that carries both memory and solidity, reinforcing a sense of heritage and permanence.
Alongside the brand identity, we designed and developed the website and communication materials, ensuring a cohesive and professional presence aligned with Draycott’s positioning and ambition in the market.
