An automotive launch event with two major challenges, the first being to unite the innovation and sense of future present in an electric vehicle with the artisanal values of the past. Everything was designed to give this future a reminder of the values of the past, from the event location, a recently renovated old fort, to the various details, such as an artist creating a live painting, a DJ playing music on vinyl, screen prints as gifts, among others. The second challenge was to place four vehicles inside the walls of an old fort, when the only entrance was not wide enough for them. In moments like these, one has to look up.
